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Drama as Arts-Based Pedagogy and Research: Media Advertising and Inner-City Youth
Pedagogy and Research Media Advertising
2015/9/21
This reflective practice case study involved creating and delivering a unit for inner-city high school students that integrated drama and media literacy/production with a focus on advertising. It used...
Immigrant Perceptions of Advertising amid Acculturation Levels, Stress and Motivation
immigrants attitudes toward advertising acculturation the third-person effect
2014/10/17
A media studies survey was conducted among university graduate students to study immigrants' attitudes toward advertising under various acculturation conditions. A total of 358 valid responses were co...
Gender Construction in Advertising Discourse: The Adaptationist Perspective
gender construction advertising discourse adaptation pragmatic presupposition
2014/6/16
With the development of economy, the advertising industry has become more and more prosperous. So far, advertising discourse has been researched from various perspectives. Unlike others, this study fo...
Interpreting Metaphor of Modality in Advertising English
Advertising English Systemic-functional linguistics Modality Modality system Metaphor of modality Pragmatic function
2010/3/5
Based on a review of the historical and current studies on modality, this paper aims at interpreting metaphor of modality and its functions in advertising English according to theories of modality sys...
Advertising and Language
Advertising Language
2009/10/19
In the most widely accepted use of the word, evolution is usually associated with biology. A lower species evolves into a higher one-a single substance or group divides into several distinct and some-...
Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
Creativity of English in Print Media Advertising
Advertising Creativity of English Print Media Advertising
2009/8/10
Advertising is communication designed to get someone do something. It is a paid,
mass-mediated attempt to persuade. It is a business, an art, an institution and a
cultural phenomenon. Advertising pl...
Linguistic Deviation in English Advertising: The Pragmatic Approach
Linguistic Deviation English Advertising The Pragmatic Approach
2014/6/16
Advertising language is a complex linguistic phenomenon since it frequently uses linguistic deviation from convention. Linguistic deviation is applied in advertising extensively. Since advertising bec...
Female Commodity Advertising：An Adaptationist Account
female commodity advertising Linguistic Adaptation Theory adaptability
2014/6/16
Jef Verschueren’s Adaptation Theory (1999) claims that using language must consist of continuous making of linguistic choices, consciously or unconsciously, for language-internal and/or language-exter...
Three Metafunctional Analysis of the Imperative Clauses In Advertising English
Metafunction Imperative clauses Advertisement
2007/12/6
Abstract:Now advertising pervades society more and more. In the present paper, I use Halliday’s Functional grammar to analyze the imperative clauses in advertising English from the three Metafunctiona...
Toward A Critical Theory of Advertising
2007/8/29
Since the emergence of "critical" media studies in the 1970's, a substantial literature has developed that examines and questions the role of mass communications and advertising ...