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How Religion Has Embraced Marketing and the Implications for Business
Religion Marketing the Implications for Business
2009/12/1
Religion, in many respects, is a growth industry. One particularly successful
manifestation of this growth is the megachurch, defined as a Protestant church with at
least 2,000 weekly attendants....
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...