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The Effects of Mergers on Product Positioning:Evidence from the Music Radio Industry
Product Positioning the Music Radio Industry
2015/9/24
This article shows that mergers between close competitors in the music radio industry lead toimportant changes in product positioning. Firms that buy competing stations tend to differentiatethem and, ...
Coordination,Differentiation and the Timing of Radio Commercials
Coordination Differentiation Radio Commercials
2015/9/24
This paper examines the timing of commercial breaks by contemporary music radio stations. Asimple model shows that stations may prefer, all else equal, to choose the same times (coordination) ordiffer...
The Strategic Timing Incentives of Commercial Radio Stations:An Empirical Analysis Using Multiple Equilibria
Strategic Timing Incentives Commercial Radio Stations Multiple Equilibria
2015/9/24
Commercial radio stations and advertisers may have conflicting interests about when commercial breaks should be played. This article estimates an incomplete information timing game to examine stations...
Deferred-Acceptance Auctions and Radio Spectrum Reallocation
Radio Spectrum Reallocation Deferred-Acceptance Auctions
2015/7/21
Deferred-acceptance auctions choose allocations by an iterative
process of rejecting the least attractive bid. These auctions have
distinctive computational and incentive properties that make them
...
Measuring the Effect of Multimarket Contact on Competition:Evidence from Mergers Following Radio Broadcast Ownership Deregulation
Marketing Communications Markets Geographic Location Advertising Ownership Price
2015/5/13
This paper examines the effects of multimarket contact on advertising prices in the U.S. radio broadcasting industry. While it is in general difficult to measure the effect of multimarket contact on c...