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Brand Strategy in the Clothing and Textile Market
brand, brand strategy marketing instruments clothing and textile industry
2009/2/8
In today’s market economy, which is characterised by a very changeable environment and strong, intense competition caused mainly by enlarging globalisation, it is becoming more and more difficult for ...
Development Prospects of Polish Protective Clothing Market after 1 May 2004 - Threats and Opportunities
protective clothing market globalisation marketing strategies single European market
2009/2/8
This article attempts to analyse the emerging opportunities and threats connected with the new environment in which Polish enterprises started to operate after 1 May 2004. It also presents the conclus...
Competitiveness of the Polish Textile and Clothing Sector within the European Integration Process and the Liberalisation Procedures of GATT/WTO Agreement (ATC)
Polish textile & clothing sector competitiveness European integration
2009/2/8
The aim of this paper is to analyse recent trends in the EU’s internal market for textiles and clothing, with special reference to production, internal and external turnover, employment and investment...
Clothing Protecting Brachial Plexus of Motorcycle Rider during Collision
protective clothing brachial plexus motorcycle accidents traffic accidents
2009/2/7
Our research was motivated by medical reports concerning special cases of motorcycle accidents, in which the riders suffered a tragic injury - the tearing-off of the roots of the brachial plexus from ...
Foreign Capital in the Polish Textile-Clothing Industry: An Attempt at Analysis Based on the Foreign. Direct Investment and Location Theories
textile clothing industry foreign direct investments
2009/2/7
This article aims to analyse the inflow of foreign capital to Poland as a determinant of the textile-clothing industry’s growth in the integration process into the European Union. The author attempts ...
The Design Connotations of Clothing and Interior Fabrics in the Aesthetic and Application Aspects, Based on an Analysis of Recent Fashion Guidelines
decorative fabrics clothing fabric aesthetics
2009/2/6
The fashion of recent seasons has demonstrated numerous links between the designs of clothing
and decorative fabrics. The comparison analysis which this article contains illustrates the frequent conn...
Rules Governing Marketability of Goods in the Single European Market - the Protective Clothing Market
Single European market protective clothing market certification
2009/2/6
The single European market, with its free movement of goods, puts product safety and quality
at the top of the agenda. Many of the requirements laid down in international standards, directives and ot...
Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
textiles clothing marketing strategies European Single Market global market
2009/2/6
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the com...
Electrostatical and Thermal Properties of the Surface of Clothing Made from Flax and Polyester Fibres
clothing comfort flax linen polyester electrostatic properties
2009/2/5
The study presented in this paper is a continuation of earlier research on the effect of clotheson the electromiographic parameters of muscles. It is assumed that the changes observed inthe EMG record...
Investigation of Stress Relaxation of Breathable-Coated Fabric for Clothing and Footwear
breathable-coated fabric stress relaxation process
2009/2/5
The investigation of the stress relaxation process of a three-ply breathable-coated fabric, consistingof an outer polyester woven fabric, an insider polytetrafluoroethylene micropore film
and a liner...