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Influence of virtual reality in the management of new product development
product development decision process virtual reality
2009/12/1
The high level of competitiveness, awareness of consumers's rights, increasingly demanding work
environments, technical approach of competitive products, entrepreneur coalitions, technology transfers...
The first stage of a proposal of a theoretical model for managing a new product development process
product development management product design new product development
2009/12/1
Developing products consists of a process that involves knowledge and various functional areas and presents a high degree of complexity and iteration in its execution. It is characterized by an intens...
Innovation for Sustainability: New Product Development for a Greenpeace Licensed Air Conditioning Substitute
New product development
2018/3/9
The paper presents a case study of the new product development that created in Brazil
the Ecobrisa-EB20, a product licensed by Greenpeace, due its positive environmental
sustainability compared to t...