搜索结果: 1-2 共查到“管理科学与工程 New Product Development Process”相关记录2条 . 查询时间(0.126 秒)
Applying virtual simulation in automotive new product development process
product development process virtual simulation physical prototype computer aided design (CAE)
2009/12/1
The objective of this paper is to analyze the impact of virtual simulation use on Product Development Process (PDP). A comparative analysis was made between PDP “Traditional Model”(a name used specifi...
Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process
Marketing Departments Technical Departments New Product Development Process
2009/7/15
The marketing concept states that firms who first determine and then satisfy customer
needs should realize superior performance. Market orientation (MO) operationalizes the
marketing concept and i...