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SCANNING DYNAMIC COMPETITIVE LANDSCAPES:A MARKET-BASED AND RESOURCE-BASED FRAMEWORK
DYNAMIC COMPETITIVE LANDSCAPES A MARKET-BASED RESOURCE-BASED FRAMEWORK
2015/1/26
SCANNING DYNAMIC COMPETITIVE LANDSCAPES:A MARKET-BASED AND RESOURCE-BASED FRAMEWORK.
SCANNING DYNAMIC COMPETITIVE LANDSCAPES: A MARKET-BASED AND RESOURCE-BASED FRAMEWORK
competitor identification resource-based theory competitive advantage
2014/7/3
Heterogeneity among rivals implies that each firm faces a unique competitive set, despite overlapping market domains. This suggests the utility of a firm-level approach to competitor identification an...