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山东财经大学国际市场营销课件 Chapter 7 The analysis of Consumer Market and the Behavior of Buyer
山东财经大学 国际市场营销 课件 Chapter 7 The analysis Consumer Market Behavior Buyer
2016/12/9
山东财经大学国际市场营销课件 Chapter 07 The analysis of Consumer Market and the Behavior of Buyer。
SALESPERSONS' MANAGEMENT OF CONFLICT IN BUYER--SELLER RELATIONSHIPS
organizational needs and goals underlying conflicts and tensions conflict management behaviors
2011/10/24
Given differing organizational needs and goals, underlying conflicts and tensions are an inherent part of buyer--seller relationships. This research presents and tests a conceptual framework examining...
Relationship Marketing Strategies: When Buyer and Supplier Follow Different Strategies to Achieve Performance
relationship marketing strategy trust information transaction specific investments joint action business networks
2009/9/25
Relationship marketing is essential for success in business. The need to understand better the differences in the strategies buyers and suppliers follow is what has motivated this study. We drew on em...