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The Ability to Build a Brand in the Single European Market for the Polish Sportswear Sector
Polish sportswear market brand strategy management
2009/2/17
Integration with the European Union is connected with the necessity to adjust Polish
light industry to function in the common market, which mostly requires enhancing the
competitiveness of products....
The Polish Textile Sector and its Competitiveness on the Single European Market, with Special Emphasis on Blankets, Travelling Rugs and Towels
European Single Market blankets and travelling rugs kitchen cloth
2009/2/11
The aim of the paper is an analysis of the Single European Market based on selected products: cotton and man-made blankets and travelling rugs, towels and kitchen cloth. The analysis is prepared on th...
Rules Governing Marketability of Goods in the Single European Market - the Protective Clothing Market
Single European market protective clothing market certification
2009/2/6
The single European market, with its free movement of goods, puts product safety and quality
at the top of the agenda. Many of the requirements laid down in international standards, directives and ot...
Marketing Strategies in the Single European Market and the Global Market of Textile and Clothing Products
textiles clothing marketing strategies European Single Market global market
2009/2/6
The aim of this paper is the presentation of some marketing strategies for textiles and clothing products in the global and European Single Market. This presentation is based on conditions for the com...