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There exists a plenty extensive theoretical and empirical literature on what determines the consumption levels over time and across countries, but less research into the changes in the consumption pat...
Consumer neuro-science is a new field in marketing, which aims to predict the consumer behaviour and to obtain information about feelings and preferences based on the physiological changes. We can obj...
This paper examines the effect of direct-to-consumer advertising (DTCA) on doctor choice of prescription drugs. Using antihistamines as an example, we show that DTCA has a small and insigni...
Attention is a necessary ingredient for effective advertising. The market for consumer attention (or "eyeballs") has become so competitive that attention can be regarded as a currency. The rising cost...
Theories of legitimate regulation have emphasized the role of governments either in fixing market failures to promote greater efficiency or in restricting the efficient functioning of markets in order...
This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-...
By adopting the scenario experimental methodology of carbon labelling on agri-food products, coupled with 873 questionnaires collected from six cities in China, we made a statistical analysis of di&...
This work describes consumer behavior models that present sustainable empirical evidence on consumer behavior with social marketing applications given in the state of art. For this research, the most ...
Both theoretical and practical efforts in store image often neglect the characteristics that have interactions and mutual influence among attributes or criteria, even in the stages of different brand ...
The article is interested in the problems of consumer's behaviour in the food market and namely the determining factors of his (her) behaviour according to the neoclassical theory approaches and its m...
The fruit consumption in the Slovak Republic rates below the European average. There are several reasons causing this situation: the financial situation of the inhabitants, high prices of the temperat...
The purpose of this study is to investigate the significance of different characteristics and competencies possessed by agricultural workers on the basis of assessment through agricultural managers in...
Using the results of a unique telephone survey the frequency of consumer flights from airports in a multi-airport region are modeled using a multivariate Poisson framework, the parameters of which wer...
Rapid growth in online advertising revenues indicates the viability of World Wide Web advertising as an alternative to that of traditional media. Practitioners and academicians recognize that building...

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