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Banking on Customers
Bank of America Home Loans the factors the recession low interest rates housing market and massive global liquidity
2011/9/30
An interview with Barbara J. Desoer, president of Bank of America Home Loans, is presented. She comments on the factors leading to the recession including excessive low interest rates, flaws in the ho...
Predicting New Customers' Risk Type in the Credit Card Market
Bayesian estimation customer relationship management market segmentation risk prediction
2011/8/30
Recent studies in marketing have consistently shown that all customers are not equally profitable. In the credit card business, all customers are not equally risky. When a customer misses one payment ...
A two-stage dynamic credit scoring model, based on customers’ profile and time horizon
credit scoring model logistic regression survival analysis
2011/8/22
As credit card usage has expanded rapidly worldwide, credit scoring has become a very important task for banks, which can benefit from reducing possible risks of default. Credit scoring models help de...