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A Strategic Investment Decision: “Internationalization of SMEs”: A Multiple Appraisal Approach and Illustration with a Case Study
Strategic Investment Decisions SIDs Discounting Methods Real Options Analysis Internationalization SMEs
2013/2/23
In a highly competitive environment, internationalization is a very attractive strategic investment for all types of firms. However, making the decision on internationalization, like other strategic i...
Illustration in Fashion Publications and Retail Store Advertising in America: The Artist behind the Look and the Resurrection of the Fashion Illustrator
Illustration Fashion Publications Retail Store Advertising Resurrection Fashion Illustrator
2010/10/11
Fashion illustration has had an extensive, yet tenuous, relationship with publications and clothing stores’ commercial advertising throughout its history. In this essay, I explore the role of illustra...